When is the Best Time to Buy a Mattress?
April 11, 2019
You may not think that buying a mattress would be affected by the time of year. But like all consumer goods, manufacturers roll out new models and discount old ones. And this holds true for mattresses too, to some degree.
Brick and Mortar Sales
When it comes to brick and mortar mattress shopping, the rule of thumb is that May is the month when manufacturers are discounting their older models in anticipation of new ones. This can mean savings for mattress showroom models that need to be cleared in order to make way for new models. The same holds true for holiday sales such as Labor Day, Memorial Day, Fourth of July, or any other holidays when retailers offer discounts for their products.
When purchasing a mattress online, however, manufacturers don’t need to charge as much initially to offset their overhead costs and consequently have no need to move products to make way for valuable floor space. While brick and mortar showrooms compete on a local level, online manufacturers compete on a much larger scale.
Online mattress shoppers understand that they can purchase their mattress from any part of the world and have it shipped to their door. So online manufacturers must be constantly aware of their competition and the prices they are charging. This can keep pricing much more competitive and allow the consumer to do their research from the comfort of their own home.
Know When You Need a New Mattress
Regardless of sales, the best time to buy a mattress is when you need one. If your current mattress is 7 to 10 years old, it’s time to start researching a new one as your current one is nearing the end of its functional life. Another good indicator is your body. Telltale aches and pains in the morning could mean that your sleep quality is lacking and your mattress needs to go. Even though your body may have gotten used to the old mattress, if you are traveling and sleep on different mattresses that feel more comfortable, it may be a good indicator that your old one is falling short on its comfort value.
The Benefits of Online Mattress Shopping
When it comes to buying a new mattress, buying online tends to have some benefits over buying showroom models. The online approach is typically the most cost-effective one. Because online retailers have to be mindful of a broader spectrum of competition and because there is not the overhead of a mattress showroom or salaries for salespeople, online mattresses are usually lower in price than their brick and mortar counterparts. And because shoppers want to be assured of comfort, online mattresses typically have a far longer trial period in which to return their product if not satisfied.
If you are looking for the best mattress technology today at a competitive price, check our website for more information.